2. Personal Blogging –> Adsense. The bottom line is that people don’t really care about us. They are self interested. If you are trying to establish a blog while hoping that people are getting interested in YOU, you have a long road ahead of you. People care about what you can provide to them - they care about how you can solve their problems.
3. Social traffic –> Adsense. It doesn’t take degree from MIT to figure this one out. Social traffic rarely clicks ads of any kind. This happens because more often than not, these individuals are looking for entertainment. They also have a solid understanding of what ads are, and what they can expect to see if they click one. You can expect social traffic to click on an ad less than 0.25% of the time they hit one of your pages. That means you’ll need 400 social visitors to produce one click IF you’re lucky.
4. Social traffic –> Sales. Social traffic is also extremely difficult to sell to. Again, these people are looking for entertainment and honestly, are often information addicts. However, it is often possible to get them to subscribe to a feed and then convince them to make a purchase later.
5. PPC –> Adsense. People were making a killing with ‘Adsense Artbitrage’ a few short years ago. However, this is almost impossible to do in today’s climate. Google’s smart-pricing made this a LOT harder. There are still people claiming that it can be done, but as you might guess, these people are almost always trying to sell you a product that tells you how to do it.
